Strategic Analysis of Sports Company Nike Marketing Essay
These results can help both Nike and other sports brand companies realize and improve their weaknesses to develop a better marketing strategy. In recent years, a growing number of people have become more aware of leading a healthy lifestyle and joined the global fitness movement, which encourages people's desire to lead a healthy lifestyle. Nike's marketing strategy has undoubtedly contributed to the brand's remarkable success and its position as a dominant player in the global athletic footwear and apparel market. Nike's strategy has revolutionized the industry, reshaping the way companies interact with consumers and leaving a lasting mark on the internet. Nike is a global leader in the sportswear industry, selling products for all ages, genders and sizes. The company was founded by runner and businessman Phil Knight and his athletics coach Bill Bowerman with the goal of creating the perfect running shoe. Since then, Nike has introduced the iconic Swoosh and “Just Do It.””,