Predefining a Marketing Plan for Easyjet Essay
While the company faced pre-tax losses of 1.1 billion last year, that number has fallen to 178 million this year. The company's total revenue rose to 5.7 billion, up from last year's 1.5 billion, while · Think about your goals. Goal setting is a crucial element in developing effective marketing strategies and objectives. It provides purpose and direction, guiding decision-making and resource allocation. Organizations can measure progress, analyze ROI and change tactics when they have clear, quantifiable objectives. E Marketing consultation document for Easyjet Marketing. INTRODUCTION. EasyJet is a British-based, second largest low-cost airline in Europe. The full name is EasyJet Airline Company Limited, with call sign easy, IATA code U ICAO code EZY. It was founded by Stelios Haji-Ioannou.