New Belgium Brewing Company and the environmental issues essay
New case study on Belgian breweries. New Belgium Brewing NBB is a renowned company that adheres to business and social ethics in all its activities. Ferrell and Hartline 2011 describe NBB as a company with an effective brand strategy because it focuses on strategic marketing, customer loyalty, customer intimacy and social environmental management: sustainable future. Environmental stewardship is a guiding principle that recognizes our collective responsibility to care for and protect the natural world in which we live. In an era characterized by environmental challenges such as climate change, habitat destruction and pollution, the concept of stewardship has emerged,