The Nature of Marketing Channel and Supply Chain Marketing Essay
Statistics. Global fruit and vegetable systems are challenged by food loss and waste, food miles and climate change. Technological and political innovations are needed to improve and guarantee supply. Definition. A marketing channel is defined as a combination of tools, medium platforms, and touchpoints that companies use to communicate with a target market segment and move them through the marketplace. Marketing channels are the last part of the supply chain, but are the driving force behind the required inputs. to provide this customer value. Logistics, purchasing and operations serve as the coordinated and integrated input embedded in the selection of strategic supply chain partners, critical activity links and strategic resources related to customer value. Supply chain management refers to the coordination and supervision of various activities involved in customer value. production, distribution and delivery of goods or services from source to end user. This includes everything from sourcing the raw components for a product to delivering the end result directly to the consumer. The main Indian fruits are mango, banana, citrus fruits, apple, guava, papaya, pineapple and grapes. Fresh fruits and vegetables play a crucial role in the Indian context and their marketing works accordingly. 1 Introduction. Supply chains are value chains that extend from the supplier's supplier to the ultimate customer. Supply chain management requires integration and coordination of business processes throughout the supply chain with the aim of meeting and responding to changes in the demands of the ultimate customers Lambert, The 'other modern' market channels agro-export companies, marketing platforms and high-value chains also have the tendency to provide services to farmers in addition to an output market. Guan et al. analyze the impact of COVID on global supply chains. Earlier, stricter and shorter lockdowns can minimize overall losses. A 'go-slow' approach to lifting. An integrated supply chain refers to the extent to which a company coordinates its strategic supply chain activities, such as planning and forecasting, with its channel members such as customers and suppliers..