Strategic analysis of Coca Cola Company essay
Strategic analysis, also called strategic market analysis, is the process of collecting data that helps a company's leaders decide on priorities and goals, and shape or change a long-term strategy for the company. It gives a company the ability to understand its environment and formulate a strategic plan accordingly.8. Coca - Cola carries out the heavy advertising and promotional activities. A larger percentage of sales come from outside the United States. 10. Huge number of loyal customers and brand equity all over the world. New coke formula leads to too many reactions, resulting in a bad image of coke. Coca Cola Amatil is one of the most recognized brands in the world Annual Report, 2011. The Porter's Five Forces are as follows: A new market entrant: Entry is considered easy for new firms in an industry if the barriers to entry are low Kotler, 2009. In the However, there are barriers in the sector in which Coca Cola Amatil operates. Coca - Cola Starlight will be available in North America for a limited time starting in February and in select countries worldwide in the coming months, only in sugar-free form. Later this year, Coca - Cola will introduce even more limited edition Coca - Cola Creations, featuring unique innovations and unexpected collaborations. About Coca - Cola, Pepsi Foods and Beverages The company is currently trailing Coca - Cola in the global market trend. The Coca - Cola Company in Pakistan operates as Coca - Cola Pakistan Beverages Limited. Locally, the company has its products in every district, city or village. Abdullah et al. 6. The company's market analysis allows it to observe · Dominant market share in the beverage industry. The Coca - Cola Company is the largest non-alcoholic beverage company in the world. It. 2 of the billion beverage servings of all types consumed worldwide every day. 1 The company owns, distributes and sells a variety of non-alcoholic, 1. Share a Coke campaign. Initially launched in Australia, the Share a Coke campaign is one of the most celebrated and successful marketing strategies in Coca-Cola's history. The campaign was groundbreaking in its approach to replacing the iconic Coca-Cola logo on bottles with common first names. Coca-Cola owns four of the world's top five non-alcoholic sparkling beverage brands, The Coca - Cola Company, 2008b. A large company like Coca-Cola can only achieve this kind of success through careful planning and strategic management. To prepare for a future of continued success, Coca-Cola must periodically reassess its strategic plan. Balanced Scorecard helps Coco-Cola Company track its strategic objectives, such as increasing shareholder value and staying competitive amid intense competition. CONCLUSION. The 28 billion Coco-Cola Company willing to invest in China with a view to increasing shareholder value through geographic expansion,