Strategic change management at Citibank essay




To download. Essay. Views. 464. Citibank was an emerging banking organization seeking to increase its market share in the competitive Los Angeles region. To achieve this, the bank's method was to focus a little less on their monetary growth, and a lot more on providing a high level of service to its consumers. Both research and practice show that transformations have the best chance of success. when they focus on four key actions to change mindsets and behavior: promoting understanding and belief, amplifying change through formal mechanisms, developing talent and skills, and role models. Collectively called the 'influence model'. A change manager is responsible for leading the change management plan and ensuring that communication is strategic, effective and organized. The role of the change manager is to assess and identify risks and mitigation procedures. This type of manager will typically work with project managers and project teams to initiate change. As Commissioner of the New York City Police Department, Lee P. Brown faces two enormous challenges. The first is crime. in New York City, 712, were reported, 905. Corporate strategic decision making refers to top-level management choices that corporate-level managers and/or owners make to maximize financial performance as well as achieve other goals. The importance of the role of strategic thinking can be explained in two ways: by that of the company. need to find and adopt the right strategy and, based on the literature, due to the lack of efficiency. Citi has announced major changes to its organizational model that will fully align its management structure with its business strategy and simplify the bank. The new, flatter structure elevates the leaders of Citi's five businesses and eliminates layers of management, which will speed decision-making and increase accountability and,





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