Marketing S – Nokia vs Sony Essay
Nokia vs Sony Ericson. Nokia and Sony Ericson were among the leading brands in the mobile phone market. Ericson was a Swedish company while Nokia was a Swedish company. The reason other mobile phone companies are quickly eating away at Nokia's market share is their superior yet simple marketing practices. Motorola and Innovative and creative ideas are the success factor in Nokia's marketing. This helps them maintain their market power by attracting a large number of targeted customers. Sony Corp. At the beginning of this year, Ericsson acquired Ericsson's shares in the Sony Ericsson company and renamed it Sony Mobile, a wholly owned subsidiary of Sony Corp. The purpose of this audit is to analyze the current situation of Sony Mobile and suggest how Sony Mobile could compete in such a competitive market. It started with,