The Toyota Motors Internal and External Environmental Marketing Essay
T oyot a Motor Corporation: Manage Corporate Resources. Via Strategic Perspective s. Kate Head, James Ondracek, Mohammad Saeed K arli Peterson and Andy Bertsch. AB ST RA CT; By GBR Editorial Team This report conducts an internal environmental analysis of Toyota. SWOT analysis and BCG matrix of the company will be analyzed to show the internal capabilities of the company. A competitive analysis was also conducted by applying Porter's five forces model to Toyota. Issues arising from organizational structure, stability, management and resources belong to internal pressures. On the contrary, external pressure is a risk related to the general conditions of the economy, industry and political, legal and socio-cultural factors. Ford Motor Company, a well-known American car manufacturer, already had one,