Compulsive buying has attracted consumers Researchers essay
Unlike impulse buying, compulsive shopping is more than just spending more than intended. It involves a compulsive need to buy things, many of which are not necessary. People who shop compulsively do so to improve their mood, improve their self-image, gain social support, and cope with stress. The researchers hypothesize that although previous studies show that consumer vanity has a significant effect on materialism, this effect may be further elaborated and clarified if we also include fear. Compulsive buying has attracted significant attention among a variety of researchers, including psychiatrists, psychologists, consumer and marketing researchers. The pressure experienced by such individuals will moderate the spending patterns and expenditure preoccupation associated with compulsive buying. 1.4. Customer. Using shopping to regulate mood to experience a 'high' or to reduce tension and boredom. As a result of compulsive buying, experiencing negative consequences or limitations, feelings of guilt and shame. Deviant consumer socialization specifically refers to consumer behavior that conflicts with accepted norms and standards and that can have negative consequences. According to Dittmar 2005, compulsive buying has been a psychological topic in the field of “obsessive-compulsive disorder” for years, but has recently also attracted the attention of marketing authors. For retailers, the impact of advertising can be devastating. effect on a specific vulnerable group of consumers, namely. compulsive buyers. Compulsive buying CB refers to “a consumer.