Factors that influence brand purchasing decisions essay
Findings: The research revealed a comprehensive range of factors that influence consumers' online decision-making. Individual factors, such as perceived risk, confidence and attitude, emerged as essential. The current study examines factors that influence online purchasing behavior and then evaluates Shopee's performance on these factors using the Relative Importance Index RII. The results. To review the existing research on the factors that influence consumers' decisions to purchase food in environmentally friendly packaging, we used a systematic literature review methodology. Purchasing behavior in the mobile phone sector is determined by several factors. interacting factors including technological advancement and brand. perception, marketing strategies and. The factors influencing consumers' purchase intentions of Bono brand tiles were investigated by Mirabi et al. Vahidreza et al. 2015. Confirmatory factor analysis and multiple regression analysis were used to assess the validated data of the survey from respondents who completed a specific questionnaire . Vahidreza et al. 2015. To reach their customers, the fast-moving consumer goods manufacturer, Keller, 1993, uses distribution channels to reach their end users. Even though we have a strong brand worldwide. U.S. DOLLAR. Dr. Manjula Jain et al., A review of the variables influencing product pricing and decision making. Journal of Contemporary Issues in Business and Government 789. using p. This article aims to explore the factors that influence the online shopping behavior of college students. Far fewer studies have been conducted that explicitly address the impact of gender, location, year of study and student flow on the factors that influence online shopping. Using exploratory factor analysis and not, how social media influences consumer purchasing decisions. 1. The shortened customer journey. The first thing you notice when it comes to customers on social media is the shortened customer journey. In the past, people would discover a product, see an ad on TV several times, and then maybe go shopping the next week. The aim of our research is to study the impact of the factors that mainly influence customers' purchasing decisions. in cars. A survey was conducted using simple random sampling. 4.4. Meanwhile, 15.3 of the respondents regarding the price or budget for purchasing a smartphone among students are below this. than. 9 for budget between - 7 of. Online reviews have become one of the most important factors influencing consumers' purchasing decisions. Weisstein et al. 2017. identified topics in the reviews using the LDA model and found that the similarity of these products to brand new products and the lower price factor were the main reasons and motivations for consumers to do so. An empirical investigation into the factors influencing consumer behavior in the electrical appliances market. 36 of the respondents had a monthly income of more than . Iraqi dinar ID, 43 had. The impact of consumers' purchasing decision on. Malaysian sports shoe market. Yap and Ras had Yazdanifard. University of the West of Scotland, Ampang, Malaysia. Abstract. This research paper.