Southwest Airlines Essay
Draw an influence diagram, that is, a cause-and-effect diagram, to explain the company's competitive advantage. 2. The aircraft conversion process requires coordination among twelve functional groups at SWA to operate an incoming aircraft in a short time and adapt it to the new passengers and baggage for a quick departure. Marketing strategy. Southwest Airlines strives to achieve an optimal market position despite fierce competition from other low-cost airlines such as EasyJet and Jetlink. To achieve the desired market position, the company will focus on providing high-quality services to customers. Stevens par. 3. The airline examined appears to be performing averagely in terms of leverage. Southwest's PE ratio is higher than its peers. The figure. American Airways and AirTran published figures. 6. This indicates that investors believe Southwest has good prospects for success.Dr. Ashutosh Muduli. Mrs. Vinita Kaura. Southwest Airlines Success: A Case Study Analysis. customer satisfaction, repurchase. decisions and word of mouth. Southwest.