Similarities between Ajzens and Festingers work on attitude psychology essay
Festinger's concept of cognitive dissonance is very similar to Jean Piaget's concept of cognitive disequilibrium, as illustrated by a child's inevitable experience of a conflict situation when encountering the ABC model of attitude. The ABC model of attitudes, also known as the three-component model, is a framework in psychology that includes components of attitudes Eagly amp. Affective component: this relates to a person's feelings, emotions about the attitude. For example: “I'm afraid of spiders.” Conceptually, Festinger defined cognitive dissonance as a state of psychological discomfort that motivates its regulation, and later as a state of arousal, for example Lawrence and Festinger, 1962. Similarly, other authors have described The CDS as a state of tension Croyle and Cooper , 1983 , Kruglanski and Shteynberg, 2012 and The Theory of Reasoned Action is a psychological framework that explains how individuals make decisions based on their beliefs, attitudes, and social influences. This theory, developed by Martin Fishbein and Icek Ajzen in ss, dissects the reasoning behind choices before they result in actions. Icek Ajzen is a social psychologist and professor emeritus at the University of Massachusetts Amherst, USA. He received his PhD from the University of Illinois at Urbana-Champaign and is best known for his work on the attitude-behavior relationship and the theory of planned behavior..