Easyjet's e-marketing strategies essay
Situation analysis. The basis of the company philosophy is to achieve the best possible efficiency at decreasing costs. Easy-jet operates domestic flights and the company's marketing strategy is aimed at increasing capacity. by focusing on capturing key top-tier markets at key airports, Analysis. Views. 2528. EasyJet, the airline industry, was founded by Stelios Haji-Ioannou and from then on struggled to maintain their competitive position in the airline industry. By introducing the 'no-nonsense' theory to the European market after deregulation, easyJet has indeed proven power by increasing. While the company faced pre-tax losses of 1.1 billion last year, that number has fallen to 178 million this year. The company's total turnover has risen to 5.7 billion, up from last year's 1.5 billion, while EasyJet has flown millions of people in the past year, an increase of one million. Therefore, a differentiated strategy is not exclusive. Nevertheless, Ryanair has a larger market share than Easyjet. In short, Easyjet follows Ryanair's air on the market in the low cost airlines sector Air By comparison, Ryanair, of the market Air This is the, data shows that € 10, in EasyJet now amounts to € 62,510, which is a much larger amount than €33, in the case of Ryanair. So it is clear that EasyJet is generating more value for shareholders. In terms of the carriers' strategies, they are quite similar as they both use the low-cost model.