Challenges faced by Ikea in the international environmental essay
Using the STP model and the P model we can. analyze IKEA's marketing strategy in the Chinese market and propose improvements. product, promotion and publicity strategies. It will promote. The value of localization for businesses. IKEA's localization strategy serves as a valuable case study for companies looking to expand internationally. By striking an effective balance between standardization and customization, companies can increase brand relevance, increase customer satisfaction and gain a global competitive advantage. China's challenges. Ziyu, of Management, University of Bristol, England, United Kingdom. Corresponding author: pn22572 bristol.ac.uk. Abstract. The Swedish furniture. IKEA, the Swedish furniture retailer, has become a global household name known for its affordable and stylish products. Since its founding by Ingvar Kamprad, IKEA has achieved remarkable success in achieving global dominance in the home furnishings industry. With its unique combination of flat-pack furniture and self-assembly, but starting with rising prices and a global recession that hit especially hard its core markets, new homeowners and middle-class consumers, Ikea set a new strategic path: Over the years the IKEA Group applied strategic logistics in its operations, production and marketing Chary, 2004, pp35-37. If we examine the case of the IKEA Groups, logistics and operations management have pushed the company to design its products in a pattern that disassembles the entire unit and transports parts of the furniture. One of the challenges facing IKEA's supply chain is effectively managing supplier relationships, especially given the large number of suppliers in different countries and cultures. Ensuring compliance with IKEA's sustainability and social responsibility standards, as well as quality control, can also be a challenge.