The Impact of Television Advertising on Children's Behavior Marketing Essay
The study assessed the effect of television advertising on the purchasing behavior of children in Ghana. The population consisted of children between the ages and years who watched television advertisements. The survey was conducted among a sample of respondents to the responses. The response rate was: The results show that advertisements play a powerful role in familiarizing yourself with a new product in the family list and making the right decision while shopping. 74.3 of respondents after watching TV. Email: sallym psych.usyd.edu.au. Center for Youth Gambling Problems and Risky Behavior, McGill. University, Canada. Abstract. With the proliferation and acceptance of gambling. However, increased communication between parents and children about advertising weakens the relationship between television exposure and children's compulsive behavior. Alhabash et al. use social cognitive theory and the limited capacity model of mediated motivated message processing to investigate the effect of alcohol advertisements,