Development of a new product at Nintendo essay
Key Points New product development is the process of bringing a new product to market, which includes generating the idea, assessing its market potential, refining it, creating a prototype, and finally offering it for sale. To remain competitive in the market, companies develop new products or improve existing ones. There are a lot of games that people love, and successful marketing is a big part of that. This article discusses the previous research results using the Nintendo game company as an example. New product development refers to the complete process of introducing a new product to the market. The process at McDonald's involved increasing the product range and variety through the introduction of new items (Barnes, 2007). In addition, the company developed new product lines and updated existing ones with healthier options. The new product that Nintendo presented this year - D - is what allowed the company to reach a high level of sales. To do this, Nintendo has used the principles of only noticeable difference JND and only meaningful difference JMD. These two principles were developed long ago by Karl Weber. The principle of JND is: These activities include idea generation, screening the idea, developing and testing the concept, formulating a marketing strategy, conducting business analysis, undertaking product development, market testing and commercialization. All these phases must be taken into account in the new product development process. At this point in the new product development process, the marketer has reduced a potentially large number of ideas to one or two options. Now the process becomes very dependent on market research as attempts are made to analyze the viability of the product ideas. Please note: in many cases the product is not produced, The Right Sensory Mix: Targeting Consumer Product Development Scientifically. Netherlands: Springer. Epiq. 2010. Supply Chain Operations. Web. Jeff, H. 2010. Supply Chain Update: State-of-the-Art Direct Distribution at Nintendo of America. Web. J rg, Z. 2009. Wii Innovate - How Nintendo Created a New Market through the,