The Effect of Airline Image on Passenger Satisfaction Marketing Essay
Assist airline management in formulating marketing strategies. aims to strengthen the image of the customer as the first choice in the study of the influence of passenger satisfaction on. Research shows that the most important quality factors of airlines in the. The eyes of Iranian customers are ''Flight safety'', ''Excellent appearance of the flight crew'' and ''Offer. The analysis shows that service value, passenger satisfaction and airline image each have a direct effect on passengers' behavioral intentions. The results of a survey of Korean travelers imply that airlines need to develop passenger-oriented services that require a detailed understanding of passenger expectations. Furthermore, the research apparently supports satisfaction as a key variable explaining how price reasonableness and airline image lead to an airline passenger's intention to fly with the airline again. To make the most of the quality of in-flight food and beverages in realizing the intention to fly again with the airline, passengers' price perception can be crucial for survival, competitiveness, profitability and the long lifespan of an airport. term growth in a highly competitive environment. The purpose of this study is to investigate the relationship between airport service characteristics and passenger satisfaction. We have applied several methods to this end. The empirical results show that service quality, brand image and perceived value have a direct effect on the customer. loyalty H1, H2, H3. The level of service quality for the observed passengers. Satisfaction mediates the effect of airline image on customer loyalty. H5. Satisfaction mediates the effect of price on customer loyalty. 4. Methodology. To investigate the effect of service quality and price on loyalty through satisfaction, this study looked at a sample of travelers who prefer LCCs to traditional airlines. The Impact of Service Quality, Customer Engagement, and Selected Marketing Constructs on Airline Passenger Loyalty International Journal of Quality and Service 1 21-40Corporate Social Responsibility CSR has become an important factor in determining corporate sustainability. This trend is especially evident in the aviation sector, where airlines are trying to deal with highly competitive market conditions. CSR activities constitute an important duty as one of the survival strategies and to sustain it. The primary objective of this research paper is to investigate the relationship between airline service quality and passenger satisfaction. This study identifies the most important factors for service quality. Satisfaction mediates the effect of airline image on customer loyalty. H5. Satisfaction mediates the effect of price on customer loyalty. 4. Methodology. To investigate the effect of service quality and price on loyalty through satisfaction, this study looked at a sample of travelers who prefer LCCs to traditional airlines.