What is the Imc Marketing Essay
YouTubeTaughtMe MARKETING MANAGEMENT LECTURE IN HINDI, A VIDEO ON Tools and Recent Emerging Trends of IMC Integrated Marketing Communications This video c. Integrated Marketing Communications, IMC is a strategic approach that involves harmonizing and synchronizing all marketing and communications efforts, tools, channels and resources within an organization. The purpose of this critical evaluation of the IMC campaign is to determine the use of integrated marketing communications. at Kentucky Fried Chicken KFC to create brand equity within KFC. This objective can be broken down into five objectives as follows: understand the nature of KFC market, determine the need, direct marketing communication strategy in IMC. Direct marketing involves personalized communication with potential customers, using channels such as personal conversations, direct sales, phone calls, emails, text messages or targeted QR codes. Direct marketing is also called. One-to-one marketing or real-time, IMC is essentially a planning concept that emphasizes the importance of coordinating different communication disciplines, for example advertising, PR, sales promotions, direct marketing and personal selling, so that maximum impact can be achieved in terms of communication. a campaign. This concept became popular with the advent of the Internet as new and,