Macys and Dillards Differences Among Competitors Marketing Essay
While Macy's is investing heavily in its five-point strategy, Dillard's is working to minimize its investments and spend more money on buybacks to boost earnings per share. Dillard's competitors include other department stores such as Macy's and Nordstrom, as well as online retailers such as Amazon and Zappos. In terms of SWOT, Dillard ss brand is ranked in the list of global brands as rated by Dillard s customers. Their current market capitalization is 1.41 billion. The Macy ss brand has been ranked in the list of global brands as rated by Macy s customers. Their current market capitalization is 4.88 billion. Dillard's vs. Macy's.Macy's or Dillard's: Differences Between These Competitors There are several aspects you can analyze about each department store. Large pieces stand out from each other. Brand names carried by Macy's and Dillard's from the average consumer's perspective can go completely unnoticed unless price is involved. Kohl's, a popular American department store chain, is a one-stop shop for just about everything. Like Macy's, they offer a wide range of products from fashion and accessories to sporting goods, toys, electronics and bed bath essentials, in addition to specific fashion departments such as plus size and large and tall men's.