The Triumph and Prosperity of the Company Marketing Essay
The Coca-Cola Company was founded in the United States and has since developed into the world's leading manufacturer, marketer and distributor of beverage concentrates and syrups. It has branches in more countries around the world that are proud of brands. Its headquarters are in Atlanta, USA, where it is accountable for its products. Product marketing is the process of marketing and marketing a product. This process takes place at the beginning of a product's life cycle. Product marketers must understand the product and the customers it will reach. The introduction of a new product consists of five steps. The first step is discovery, which involves specialists.