The Case of P and G Pakistan Marketing Essay
The case of Pamp G shows that successful and effective marketing depends on efficient organizational methods and management tools that meet the needs of the time. Pamp G's business strategy is a value pricing strategy, where it boosted advertising and performance. When AG Lafley took over as CEO, he gave P amp G a complete makeover with an emphasis on innovation and advertising. Pamp G is increasingly embracing targeted, viral and online marketing. Location: USA Industry: FMCG Fast Moving Consumer Goods Other Environments: 2004. P. The Case Center · P amp G celebrates three decades of strong business growth in Pakistan. PAKISTAN, Karachi, Procter amp Gamble, P amp G, one of the leading FMCG companies for fast-moving consumer products in the world, has been successful in Pakistan for years. Since the first shipment of Head,