The Impact of Advertising Strategy on Consumer Buying Marketing Essay
According to Durmaz and Durmaz 2014, consumer purchasing behavior towards a typical consumer good is influenced by personal, sociological, psychological, marketing, economic and political factors. traditional marketing on consumer behavior was measured. The survey was conducted using a -point Likert scale. structured agreement questionnaire. Marketing Platforms Email marketing, online advertising, social media marketing and mobile. Marketing, for marketers and analyzes the influence of these channels on the consumer. purchase decision. Digital advertising is a form of promotion that uses the Internet for the express purpose of delivering. marketing messages to attract customers Kim, Park, et al. 2012. According to Miller. Consumer behavior in marketing is a comprehensive study of how individuals make decisions to fulfill their needs and wants. It delves into the complex factors that influence purchasing choices, covering psychological, social, cultural and personal elements. This field recognizes that purchasing decisions are not random internally, Abstract. the research paper is about the impact of branding on consumer behavior. Brand knowledge is a very important factor. As the consumer becomes more aware of the brand and he has all the options. We developed this approach by examining the purchasing decisions of five industries and three continents. Our research shows that the proliferation of media and products requires marketers to find new ways to integrate their brands into the initial considerations that consumers develop as they begin their journey. Social media advertisements help consumers make the final decision to purchase something. it provides consumers with free and easily accessible information that has an impact. Advertising is a crucial part of modern business strategies, which aim to influence consumers' purchasing decisions. This quantitative essay uses rigorous analysis to examine the impact of advertising on consumer purchasing behavior. Through statistical methods and data analysis, we aim to provide insight into consumer behavior. Marketing is the study of why and how people and organizations make decisions while purchasing, consuming and disposing of goods, services and ideas to meet their needs. Understanding the psychology behind consumer decision-making provides valuable insight into effective marketing strategies. The current research paper focuses on the impact of advertising on consumer purchasing behavior. Brand image, persuasiveness and celebrity endorsement in the advertisements are the key factors. The article presents a discussion on how the rise and development of social media has influenced consumer behavior in today's world. The report discusses aspects of consumer behavior and notes that customers unintentionally use purchasing models. Social media can influence individuals' decisions at every step of these models. Digital advertising is a form of promotion that uses the Internet for the express purpose of delivering something. marketing messages to attract customers Kim, Park, et al. 2012. According to Miller. Based on the literature review, the researchers identified the following themes: digitalization and digital marketing, digital and traditional forms of marketing, social media as digital.