A Strategy and Marketing Plan for Coca Cola Essay
In the past, Pepsi was the market leader, but over time Coca-Cola has increased its market share and return on capital through competitive pricing. For more information about Coca-Cola's price changes, see Appendix A at the end, Marketing Plan. , 2016. Pepsi Foods and Beverages Company is currently lagging behind Coca-Cola in the global market trend. The Coca - Cola Company in Pakistan operates as Coca - Cola Pakistan Beverages Limited. Locally, the company has its products in every district, city or village. Abdullah et al. 6. The market analysis of the company makes it possible to determine that the success of Coca-Cola Company is attributed to a well-structured marketing plan. The marketing plan prepared by management determines how well it will exist in the market. Product identification. The marketing plan contains a brief discussion about a company's existing or new product. Abstract. This article discusses three external factors of the industry shift that are seriously impacting the profitability level of Coca-Cola, the beverage industry giant. It will focus on the strategic alignment of this business to generate competitive advantage over rivals, the marketing mix and one of the strength, opportunities, weakness, Coca - Cola's Storytelling. Coca - Cola's marketing strategy is deeply rooted in the art of storytelling, a technique that has enabled the brand to forge a powerful emotional connection with its audience. Through its advertisements and marketing campaigns, Coca - Cola not only sells a drink, but also tells stories that resonate. Coca-Cola's marketing strategy, meanwhile, has aimed for a broader, more universal appeal with its 'Share a Coke' and 'Share a Coke'. Taste the Feeling” campaigns. And finally, although both companies are strong, Chu, B. 2020 'Analysis of the Success of Coca-Cola's Marketing Strategy, Proceedings of nd International Conference on Economic Management and Cultural Industry Chengdu, China. Juneja, D. and Matharu, SK 2022 'A valid and reliable scale development for measuring HR strategies of start-ups', SEDME Small, After successful testing, it is necessary for Coca Cola to develop a viable marketing strategy to maximize to facilitate penetration of the product into the market. This stage is important as it determines how best to offer, price, promote and sell the product to ensure optimal market response. Callan, 2019.