Marketing Kashmir as an International Tourist Destination Tourism Essay
Destination marketing is described as “a continuous, sequential process through which a DMO plans, researches, implements, monitors and evaluates. programs aimed at satisfying the needs of tourists. Death and therefore the tourist flow decreased. Although the tourism sector in Kashmir got off to a good start, the unrest was dangerous. 89. Impact of the crisis on. Tourism decision making, sustainability and marketing. The focus is primarily on the conceptualization of consumer behavior in the context of sustainable tourism and the rise of ethical consumption in tourism. Tourism decision making has long been the focus of both researchers and practitioners, Sharifpour, Walters, Ritchie, and Winter. Politics hindered them. India. tourists, while Jammu and Kashmir gets it. 7. and the. Tourism collapsed - 90. It lost jobs and income. Also in terms of tourism marketing, tourist destinations were examined both internationally and at European level by some specialists Avraham and Ketler, 2008 Beirman, 2003 Kozak, 2008. Destination management is a process of increasing the quality of services to achieve visitor satisfaction and sustainable tourism planning that includes managing the impact of tourism. Jamal amp Robinson, 2003, p.449. Destination marketing is an integral part of destination management, educating potential and current customers. Destination marketing is a specific approach used by brands in the travel and tourism industry to promote a specific location. While more conventional travel marketing tends to highlight a travel company's service or product, destination marketing illustrates the features and benefits of a place to attract more people there. There are many places in Jammu and Kashmir that attract tourists. here. The tourist places of Jammu and Kashmir are famous and that is why most of the India and UT level exams ask the questions about these places. Mcqs in tourist destination jammu and kashmir are important if you are going to appear for jkssb exams. Resume. Destination marketing is more challenging than other goods and services. The basis of competitive advantage is shifting from purely tourism marketing to destination marketing to location-based marketing. 1. Wijesundara, CB 2. and Guruge, MCB 3. Social media provides a platform for tourism service providers to market their products. and services at lower costs. As a tourist rival. Optimizing customer experiences across all marketing channels is crucial. 15. Embracing content and influencer marketing. Content and influencer marketing are essential building blocks of any successful tourism strategy. It helps optimize a travel company's search engine presence. Source: Jammu & Kashmir. Cultural Exchange: Tourism promotes cultural exchange between visitors and the local community. Travelers will have the opportunity to immerse themselves in the rich traditions, arts and.