Marketing Management and Swot Analysis of Tesco Business Essay
By looking at the TESCO SWOT analysis, we can study how the company can be even a bigger player in the global market, by examining its strengths and opportunities and facing its weaknesses. Let us examine the SWOT analysis of Tesco by understanding its strengths and weaknesses. opportunities and threats. Currently, Tesco uses direct marketing as the main means of connecting with its customers and business partners Vilas et al. 2018. However, the first should be the SWOT analysis of TESCO. A SWOT analysis is like mapping out a game plan for a business. It stands for Strengths, Weaknesses, Opportunities and Threats. Looking at these four, Market share – Tesco dominates the UK supermarket sector, with market share. Market Diversification - Tesco has a diverse product range including clothing, homewares. Leading market share: Of the big four supermarkets, Tesco dominates the UK supermarket market in terms of market share. It is also the most popular supermarket in Ireland. Global presence: Tesco operates in countries, with stores in Europe, North America and Asia. According to the above marketing audit, SWOT analysis can be done for Tesco. By definition, a SWOT analysis is a structured planning carried out before initiating a marketing activity (Clarke, 2012). It involves examining the strengths, weaknesses, opportunities and threats involved in the project or activity to be undertaken by the company. Most companies were confronted with the consequences of the credit crisis. However, we could hear in the news that Tesco is hiring and that was due to the large increase in Tesco stores in the UK. From in to shops in. This essay could be plagiarized. Get your custom essay.