An established furniture retailer Ikea Marketing essay
IKEA, the world-famous Swedish furniture retailer, has undergone a massive digital transformation in recent years. This article takes an in-depth look at IKEA's digital transformation journey, exploring the company's innovative strategies, digital transformation at work and the various trends and success stories emerging from this, The Challenges of China. Ziyu, of Management, University of Bristol, England, United Kingdom. Corresponding author: pn22572 bristol.ac.uk. Abstract. The Swedish furniture. The IKEA AR app. The Scandinavian giant knows how to create original mobile apps and it shows. In addition to the Click amp Collect function, the furniture retailer is determined to close the gap between the STP model and the P model. analyze IKEA's marketing strategy in the Chinese market and propose improvements. product, promotion and publicity strategies. It will promote. To download. IKEA is one of the most successful global retailers in the world. IKEA home furnishing superstores and was visited by a million shoppers. IKEA's low-priced, elegantly designed items, displayed in major department stores, generated sales of €21. €4.