The Institute of Practitioners in Advertising Marketing Essay
Institute of Practitioners in Advertising Add to myFT. The decline in marketing spend is slowing. To rescue. Monday 2009. British companies. Search advertising cuts are going up. Save.The London Institute of Practitioners in Advertising has defined that “advertising presents the most compelling sales message to the right prospect for the product or service at the lowest possible cost.” 1. Search Engine Marketing SEM: Ads displayed at the top of search engine results pages based on relevant keywords.