Pestle analysis of Indian tourism industry essay
It is often used in conjunction with other analytical business tools. For example: a combination of PEST and SWOT analysis usually provides a clearer insight into a situation with related internal and external factors. PESTLE analysis is an extension of PEST analysis that includes legal and environmental factors. Since then, PESTLE analysis has become a popular strategic tool to assess the macro-environment of organizations around the world. The framework categorizes the six forces: politics, economics, socio-culture, technology, environment and law. Examples of individual drivers from the PESTLE framework.