Product and market analysis in the chocolate industry essay
Chocolate Confectionery Market in India: Outlook, Market Size, Growth and Forecast Analysis is a broad-level market overview of the chocolate market in India. Chocolate – includes all chocolate based products including boxed chocolates, molded chocolate bars, for example Cadbury's Dairy Milk, chocolate covered bars, for example; Understanding market trends and consumer behavior are important preparatory steps in NPD that result in an innovative and relevant product. Read on or select the phase of a new product. In this dissertation I want to limit my research to the packaging of chocolate and the effect it has on consumer behavior. The packaging of a product is the first thing consumers notice. Manufacturers have designed different packages to differentiate them from their competitors. Packaging in Chocolate, Chocolate Market Research Reports amp, Industry Analysis. There are few people who don't like chocolate, and the sales show it: the US chocolate market alone is a whopping one. One of the latest innovations on the market is organic chocolate, introduced as a result of consumer demands. Figures. This article discusses the main marketing strategies employed by the European chocolate industry. It focuses on the role of country of origin, product diversification and.