Starbucks Consumers and the Fair Trade Market Marketing Essay
Given the increased efforts to market fair trade coffee, revenues have escalated significantly in recent years. Selling Fairtrade labeled products in key markets in the UK and Great Britain. At Starbucks, we now pledge to work to source Fair Trade certified products from a vetted list of manufacturers. We've launched our new Fair Trade Starbucks Certified campaign, adding a Fair Trade coffee and frappucino option to our menu, with proceeds going back to our producers who,