Consumer purchasing behavior of Fmcg products at Reliance Marketing essay
The research was conducted to determine which elements of product packaging are most important and how they influence consumer purchasing behavior. Due to increasing self-service and changing consumers. Objectives of the study: To find out the factors that influence the awareness of environmentally friendly products among. consumers. To find out that the high price of green products prevents consumers from choosing these products. Understanding the FMCG Industry and Consumer Behavior The FMCG Fast-Moving Consumer Goods industry operates in a fast-paced and ever-evolving market, catering to the everyday needs of consumers. If. Consumer behavior and its extensive knowledge have been the backbone of every company's marketing strategy; a comprehensive and inclusive study of all its aspects has become authoritative for the. Impulse buying can be defined as unplanned purchases by customers, which is an important part of buyer behavior or a process of spontaneously purchasing goods by a buyer Ahmad and.