Role Branding in Marketing Essay
For most people, a brand is just a name of a company or organization, but it is much more than that. A brand is the image of a company or organization, it gives you an idea of what the company is about, and can also provide knowledge about the history of the company, it gives insight into what you offer that is different from yours, Social media marketing is an ongoing business trend practiced by most successful small and large scale businesses. It involves creating brand profiles on various social media platforms and promoting them. Clear communication can improve productivity and lead to better results. Another role of communication in marketing is to collect customer feedback. By listening to customer feedback, companies can understand their needs and preferences, which can lead to the development of better products and services. maintain the luxurious appeal of their brands Okonkwo, 2009. This study examines the emergence of a global brand. As the usual argument goes, the terms "brand" and "branding" have steadily expanded to include not only products, services and companies, that is, product brands and corporate brands, but also individuals, governmental and non-governmental institutions, political parties. , events, locations and even countries. Kotler, A brand can be defined as a set of tangible and. intangible attributes designed to create awareness and identity, and to build a company's reputation. product, service, person, place or. 1 Introduction. Celebrity endorsement marketing is on the rise worldwide, with numerous companies spending millions of budgets annually on celebrity endorsements to increase brand association by partnering with celebrities who are well-known or have a desirable positive image. Aw and Labrecque, 2020, Yu and Hu , 2020. After all, the global brand strategy is primarily aimed at developing a unique, recognizable product name that is suitable for all local markets. Schroif and Arnold state that “the globalization strategy still seems to be the most desirable strategy to follow if the product were marketed under the same brand name”. However, globally, 1. Introduction. When similarities exist in a specific consumer group, marketers can offer similar products, services and experiences to a large number of consumers, allowing them to develop more effective and efficient marketing strategies in response to customer consumption behavior.,