Relationship Between Sales Promotion And Impulse Buying Marketing Essay
Among those who responded to the two scales measuring impulse purchasing and financial well-being, results show that respondents have low to moderate levels of impulse purchasing. A major sign of consumer purchasing decisions was driven by impulse buying. Research into this behavior has proven to be a great advantage for entrepreneurs who want to generate more money. Bhakat 2013 explains that promotion is one of the factors that influence impulse buying. The number of promotions offered on these marketplaces can encourage consumers to do so. shopping. This article draws attention to the fact that impulse buying is a common behavior among modern shoppers and that consumers' impulse purchases, such as clothing, may be the result of promotional activities by the retailer. The purpose of this article is therefore to investigate how promotion takes place through channels such as direct mail. The research is descriptive in nature and measures the effect and relationship between sales promotion activities and brand loyalty. The research is being conducted on the COCA COLA brand in the open market. The purpose of this article is to provide a. Integrative research into the impact of social factors and marketing stimuli on online. impulse purchases, specifically taking the following aspects into account. The small loss in shipping costs is usually offset by purchases from satisfied customers. 6. Free Products: Free product promotions work by offering a small free product with the purchase of a larger, mainstream product. This drives mainstream sales without costing the company too much inventory or revenue. 7. A sales promotion is a marketing activity designed to increase sales, encourage customer loyalty, or generate brand awareness. This usually involves offering a discount or some other type of incentive. The purpose of this study is to determine the direct and indirect influence of visual merchandising, sales promotion and shopping lifestyle on impulse purchasing through positive emotion as an intervening variable. Positive emotions influence customers to make an impulse purchase. The population in this study consists of Duta Mode customers. The purpose of this research is to know and analyze the influence of sales promotion and store atmosphere on customers' store emotion, sales promotion, store atmosphere and store emotion. Sales promotion manifests marketing communications activities Alvarez amp Casielles, 2005 Mkhize amp Ellies, 2020 used by retailers to entice consumers to make a purchase. Shimp, 2003. To explain this statement, the study states that celebrity credibility has a positive influence on consumer mindset. influencing impulsive buying behavior Chen et al. 2021Pervez et al. 2022. In the fashion industry, the aspects of impulse purchasing have undoubtedly placed importance on celebrity credibility.