Socio-cultural homogenization and the role of media Media essay
Globalization is a complex process that involves the integration and interaction of countries, cultures and economies on a global scale. One of the effects of globalization is cultural homogenization, which refers to the mixing and mingling of different cultures to create a more uniform global culture. This essay examines attitudes towards new media. Curran and Seaton (2003) have written about the role of the media in society for a number of years and updated their research to include the role of new media. Curran and Seaton identified major differences in individuals' attitudes towards new media, and categorized them into two groups: The research reflects that, apart from its positive role, media is also responsible for creating numerous socio-cultural and psychological effects among young people. Media impact on society. Social media has become an integral part of our society, influencing the way we interact, interact and consume information. The rise of platforms such as Facebook, Twitter, Instagram and TikTok has changed the way we connect with others, share our thoughts and experiences and access news and homogenization. Cultural homogenization is a phenomenon in which local cultures become more similar to each other as a result of globalization, media influence and international trade. This process can lead to the dilution of individual cultural identities and traditions because they are global. With the rise of social media, platforms like Netflix and Disney Benefit have also begun to play a role in exacerbating cultural homogenization. Sports and exercise: Sports such as football and basketball are followed around the world, especially through global competitions such as the recent Kazakhstan, ~ 1.1. Background and meaning. The mass media, especially television, radio, newspapers and the Internet, have a major influence on the behavior and values of young people. The growing amount of time that young people are not involved in face-to-face social interactions with other people, but consume various media products, is The use of social media for social purposes brings international customers closer to the dominant cultural groups, increases their contact and promotes good relations Hu et al. 2021. The established friendship helps international customers overcome the negative effects of cultural differences and adapt themselves to the. A leading proponent of a cultural approach to communication studies presents theoretical and historical essays that focus on the role media play in shaping sociocultural and political.