Scale Effect Viral Marketing Marketing Essay
Keep in mind that viral marketing is not an exact science and there is no guarantee that your campaign will go viral. But by focusing on creating shareable content, knowing your audience, and leveraging social media, viral marketing is a form of marketing that spreads the message of communication from one person to another like a virus. The objectives of this article are: 1 to conduct a study on the impact of. In this article, the researcher studied the effect of entertaining, informative and credible viral marketing messages on consumers' messaging engagement, attitude and purchase intention. Well played. Social reinforcement: they encouraged people to post their words on Facebook. By using social media, Scrabble brand awareness has been increased and more people have started viewing the campaign. of CleverTap's successful viral marketing campaigns.