The international entry strategy of Mcdonalds Company marketing essay
McDonald's Corporation. McDonald Corporation, the world's legendary restaurant chain, is based in California, USA. In addition to the domestic market, they operate their restaurant business through franchising. Last fiscal year, McDonald's annual revenue was 23,522,400,000 US dollars. Across the world, in terms of the number of restaurants, McDonald's success over the years has been based on the success of its global marketing strategy. It chose the right entry mode and the right international marketing strategy for itself. 3. Main text: 3. Market Entry Strategies: Market entry strategy is very important for a company's future success in a new market. Introduction. The case revolves around the key peculiarities of McDonalds' entry into the new Indian market. It can be defined as a complex process that requires extensive research into the unique characteristics of the area. First, the company must create a unique strategy that meets the needs of the local population. Medium. McDonald's invests heavily in billboard and broadcast marketing and uses a gigantic advertising budget of more than 1.5 billion euros in the US alone. Digital marketing campaigns complement the offline promotional message, delivering consistent content to a diverse audience not expected to be reached through outdoor, TV and TV advertising.,