BMW is one of the largest car manufacturers in terms of marketing
Company Profile. Ranker 2014 stated that BMW Group was founded, now it is one of the ten largest car manufacturers in the world and owns three best brands and holds a robust position in: The chosen product is BMW, one of the most famous and successful car brands in the modern market. The company actively uses various marketing strategies taking into account the market and demographic analysis. It makes BMW's sales figures even higher, along with the quality of the goods and the production capacity of. Lewin 2004 states that “BMW is by common consent a company that can do no wrong” p.8. Strong respect for consumers is the best proof of the high quality of cars produced by the company. As Davis states in 2004, BMW headquarters conducted a survey of about a million BMW cars sold a few years ago and discovered that a complete download. Objective, positioning and marketing mix at BMW BMW is one of the largest luxury car companies in the world and it is easy to understand why. This premium car brand not only has a high resale value, but also strong brand loyalty and an even greater profit margin than mass-produced cars Holloway, 2002.