Service Quality Brand Images and Customer Loyalty Marketing Essay
Summary: Brand loyalty has been of interest to researchers and is well known for decades. As an amicable attitude develops, so does a commitment to a particular brand. around consumer satisfaction. Objective: The main objective of this study is to determine the relationship between e-service quality, trust and brand image, and customer loyalty. Customer satisfaction was a mediator that focused on. According to Anderson and Fornell 2000, customer loyalty is greatly influenced by a better image and higher customer satisfaction. Caruana 2002, Lahap et al. 2016, Dumnville and Pathmini 2016. High-quality customer service significantly reduces churn, the rate at which customers leave for competitors. Addressing issues and concerns quickly can help you retain valuable customers who might otherwise have defected. A company's reputation is closely linked to the quality of its customer service. Brand image reflects a complex of diverse associations that influence the creation of consumers' subjective perceptions about the brand, that is, the brand's products and services. It is a. Objective: The article demonstrates the relationship between service quality dimension and consumer loyalty. and satisfaction. Methodology: The research used a qualitative methodology, and the. Research on the influence of service quality on customer loyalty has typically focused on confirming isolated direct causal influences related to certain dimensions of quality, which are typically undertaken in the context of positive relationships between the firm and the customer. customer. The current study extends the analysis of these factors through a new lens. First, this study describes the importance of brand image and perceived service quality and its effect on customer loyalty through customer satisfaction. This research is conducted on the supermarkets of Pakistan. Moreover, in this article, we aim to investigate whether and to what extent brand image and perceived service quality influence the study of the effects of customer service quality and product quality on customer satisfaction and customer loyalty. DOI: 10.6084 m9.figshare.10055225.v1Customer trust in the telecom sector influences customers' loyalty to the service provider by influencing customers' perception of the value of the services Sirdeshmukhet al. 2002. Customer loyalty is a long-term investment that provides a clear indication of the relationship management between the customer and telecom operators, Silva. Service organizations are constantly looking for ways to increase customer loyalty. Although loyalty to tangible goods, that is, brand loyalty, has been extensively studied by marketing scholars. The study examines how service quality and perceived value influence the brand loyalty of Lion Air customers in Denpasar and how these relationships are mediated by customer satisfaction. The study examines how service quality and perceived value influence the brand loyalty of Lion Air customers in Denpasar and how these relationships are mediated by customer satisfaction. The research was conducted in Denpasar, Bali. The sample size of respondents was collected through a questionnaire and tested on: The results of this study suggest that: a A restaurant's environment and food quality positively influence its brand image and customer satisfaction, b Customers' perception of price fairness . LSQ is crucial because it impacts customer satisfaction and loyalty. Soh, Chin and customer retention, seller image,,