Digital and Interactive Marketing Marketing Essay
In turn, this chapter provides new knowledge on three important topics in interactive marketing: technology adoption, customer behavior, and multichannel marketing Lim et al. 2022. More than a decade ago, scholars provided valuable reviews of research on the sense of touch Krishna, 2012 Peck , 2011. Since new tangible findings, this article discusses early views on interactive marketing, and then the distinct roles for interactive technology in contemporary lifestyles that businesses are responding to. It concludes that the new media reward more participatory, more sincere, and less directive marketing styles than the old broadcast media rewarded. The widespread adoption of digital technologies and online social networks has revolutionized the way marketers interact with consumers. By deploying various digital platforms and ICT tools in the field of information and communication technology, such as smartphones, social media, mobile apps, electronic billboards, etc., organizations can compete. Digital marketing is the process of advertising companies' products or services using digital. technologies available on the Internet, including mobile phones, display advertising, and other o. Choosing the Right Marketing Essay Topic: A Mini Guide. Exciting marketing essay topics to consider. Understanding consumer behavior. Digital marketing strategies. Branding and brand management. Ethical considerations in marketing. Innovation in marketing. Global marketing. Content marketing. Subsequent editions of this book may delve deeper into key concepts of digital marketing, such as Omni-Channel Marketing Cui et al. 2020, Payne et al. 2017, Game Theory Kannan, 2017 and. The previous examples, drawn from the literature, suggest that when IT-enabled interactivity manifests itself in a supporting enabling tool or part of the marketing mix, its greatest impact is on marketing communications. This reflects the views of Peterson, Balasubramanian and Bronnenberg 1997, and is also supported by US data. Digital marketing involves the use of technologies such as “banner, email and instant messages, pop-up advertising, pay-per-click, search engine optimization, RSS and voice broadcasting” Ryan amp Jones, 2012, p. 43. Marketing can use digital media to deliver advertising data to potential customers in a personalized way. There are two marketing methods. One is traditional marketing, a classic form of marketing, and the other is digital marketing, a modern form of marketing. Traditional marketing has evolved over time from a specific term describing the marketing of products and services using digital channels to an umbrella term describing the process of using digital technologies to acquire customers and build customer preferences. build and promote brands. , retain customers and increase turnover Financial, Digital. Marketing is a form of direct marketing that uses interactive technologies such as e-mail, websites, online forums, news groups, interactive television and mobile communications. The purpose of this study is to understand the role of social media content on users' engagement behavior. More specifically, we investigate: i the direct effects of format and platform on users' passive and active engagement behavior, and ii we assess the moderating effect of content context on the link between each rational content type. Based on the literature review, the researchers have identified the following themes: digitalization and digital marketing, digital and.