Nokia Market Strategy Analysis Essay
Nokia was considered one of the largest mobile phone companies in terms of volume, sales, market share and profits over the years but failed to make the transition into the phone market over the years. Despite having a market share in the mobile phone market, Nokia tried to rebuild its market presence by introducing the Lumia series, created in collaboration with Microsoft MarketLine, 2019. Although the model was best-selling on Amazon Due to its high build quality and the excellent camera, many users sold their devices because the phone did not have support systems for third-party apps, according to PESTE analysis - Nokia. •. • 13. AI-enhanced description. Pankaj Saharan. Over the years, Nokia has evolved from a small paper mill in Finland to a global telecommunications leader. Nokia moved into several industries, such as rubber boots, car tires and televisions, before becoming a leader,