Study of neuromarketing analysis essay
Study of Neuromarketing Analytics After reading a substantial amount of current literature on the fascinating science of neuromarketing, I find it difficult to believe that it has taken so long for marketing and science to find each other and create their own academic field. gain insight into the progress of neuromarketing studies: Meta-analysis: The scope of the research, which means that many new developments post- are not captured. With the increasing context and use of Neuromarketing, it is essential to capture the latest developments in research; Neuromarketing relies on brain imaging techniques, such as functional magnetic resonance imaging fMRI, to analyze brain activity. By studying which parts of the brain are activated during specific marketing stimuli, companies can gain a more comprehensive understanding of consumer responses.2. Specific skills are needed: more specific skills lead to better insights. In the past it was necessary to have a scientific background but now with the advancement of technology it is so easy to understand the reports. 3. Equipment is expensive: Neuromarketing and its associated costs are expensive. Hsu 2017 refers to neuromarketing as a set of brain-based approaches that “measure customers' underlying thoughts, feelings and intentions” p. 6. While researchers agree that the rapid development and high interest in such measurements began in s, Hsu 2017 adds that this focus on brain-based methods predates,