Hugo Boss Retail Marketing Plan Essay
HUGO BOSS will also unleash the full potential of retail as it aims to grow physical retail revenues to approximately billion euros. The growth will be driven by a one-year increase in store productivity, as well as the further optimization and renewal of the company's global store network. Significant improvement in retail sales productivity. HUGO BOSS aims to increase retail sales productivity on average annually. In addition to optimizing the store network, accelerated renovation of existing BOSS stores, expansion of omnichannel services and improvements in the product range, Dive Insight: Hugo Boss is expected to launch these campaigns with the wind at its back. According to a preliminary fourth quarter report and full results released earlier this month, the.