The Criteria for Evaluating Strategic Alternative Marketing Essay
1. IntroductionAccording to Soleberg 1, Witte 2, Mintzberg et al. 3, Eisenhardt and Zbaracki 4 Decision making involves gathering information, determining directions, uncovering alternatives, evaluating alternatives, and implementing a favorite alternative . Decision makers, responding to pragmatic and political pressures, spending, evaluating your marketing strategy is essential to ensuring greater growth and success. It allows you to weed out the marketing strategies that don't deliver results and focus on the marketing strategies that do. Without regular evaluation, you may continue to spend money unnecessarily on advertising campaigns that bring you nothing.5. Evaluating strategic alternatives is a crucial step in decision-making, especially when faced with complex or uncertain situations. Strategic alternatives are different actions you can take.