Coca Cola Marketing Campaign Marketing Essay
In Vietnam, the Coke is Cooking campaign was intended to attract more visitors to the stores. Coca-Cola partnered with more food stores and created thousands of combo deals combining food and cola. The event also included digital support from local influencers and in-store merchandising. “This was the first time we used one, Here the Drum looks back at some of the most memorable campaigns in Coca-Cola advertising history. 'Hilltop' 1971 Kicking off with the most iconic Coca-Cola ad, spot shown. Over the summer, Coca-Cola launched one of the most impactful and compelling campaigns in Australia that we're still talking about today, the 'Share a Coke' campaign. Don't Miss: Coca-Cola to Use ChatGPT and AI Tools in Its Marketing Efforts In January, Coca-Cola rang in the new year with the launch of a new multi-touchpoint regional Year of the Rabbit. The four aspects of the promotional mix are advertising, public relations, sales promotion and personal selling. Hair, Lamb, & McDaniel, 2006, p. 411 The advertising part of the promotional mix enables the organization to reach the masses with its product. The Coca-Cola Company was built heavily on advertising and marketing investments.