National Geographic Society Case Analysis Ngs Marketing Essay
How do you transform a year-old cultural icon and slowly prepare it for the digital world, as a new case for the National Main Case. Bestseller. The National Geographic Society A By: David A. Garvin, Carin-Isabel Knoop. In John Fahey, president, CEO, and: Suppose John Fahey, CEO of the National Geographic Society's NGS, actually hired someone to take on the e-commerce role described in the case study;