Marketing Essay for Indian Private Sector Banks
Matter of accessibility. Tendency to make profits. Private players are prone to failure. Positive influence. Mitigation of the NPA problem. Macroeconomic stability after COVID. Administrative efficiency and quality of customer service. Competition. Capital injection and foreign investment. The Indian banking sector is broadly classified into scheduled banks and non-scheduled banks. The scheduled banks are included in the Schedule of the Reserve Bank of India Act, 1934. The scheduled banks are further divided into Nationalized Banks, State Bank of India and its affiliates, Regional Rural Banks, Target Market: Urban, Semi-Urban, and Rural India . The above data for the largest private bank is from. 2. ICICI Bank. ICICI Bank is included in the list of best private banks in India. It deserves recognition as one of the best private banks for its diverse offerings for personal and business needs. The study aims to investigate the impact of intellectual capital IC on the sustainable financial performance of private sector PSBs in India. Data was collected from banks using Prowessiq CMIE and their annual financial reports. To evaluate the ways in which intellectual capital impacts: After struggling for nearly a decade with a seething government and bad loan problems, India's banking system has undergone a remarkable turnaround. In FY23, the gross NPA ratio for banks in India plummeted. 41, the lowest since. Cumulatively, PSBs crossed the one-lakh crore mark in profits. SUMMARY Indian banks play an important role in the economic growth and development of the country. After the privatization of Indian Bank, the country is showing high growth in economic activities. After privatization, the Indian banking sector opened up to private players. Private sector banks are now important instruments of the financial system; A sample of bank customers was randomly selected from private and public sector banks in Bangladesh. The research results suggest that there is a strong influence of the dimensions of service quality. According to the Reserve Bank of India's Financial Stability Report, they are currently holding steady. percent of all assets, while stressed assets are believed to be NPAs. The present study has classified the green banking initiatives of leading Indian private and public sector banks in the Indian banking industry into three categories viz. green product development, green corporate social responsibility and green internal process Scholtens, 2009 Evangelinos et al. 2009 Lymperopoulos et al. 2012 as presented in,