Different Elements of the Market Process Marketing Essay
The marketing process is used to analyze the various opportunities available in the market to exploit profitable gaps. It aims to select the target markets and then develop a smart strategy. The four P's of marketing are product, price, place and promotion. These are the key factors involved in bringing a product or service to market. You take the four P's into account when creating strategies for marketing, promotion, advertising and positioning your product or brand. The four P's are intended to help marketers consider everything.