Essay on consumer behavior and market segmentation
When market segmentation is done properly, the members in each segment of the market within a segment are as similar as possible to each other and also as different as possible between the segments. Levels of Market Segmentation: 1. Mass Marketing: Offering the same product to all consumers. Example: Salt. The cluster analysis conducted indicates that there are three segments based on consumer attitudes towards organic food: favorable, neutral and unfavorable. The results show that the consumer segment with a more favorable attitude towards organic food exhibits higher levels of health orientation and socially responsible consumption. Behavioral segmentation is a powerful marketing tool, like a magnifying glass, that helps marketers get to know their customers better. This allows them to identify segments of customers who are more likely to respond positively to certain messages or products and services. By observing customer behavior such as the types of content, behavioral market segmentation. Behavioral market segmentation is the “how” segment of your market. This approach examines customer behavior and the way people interact with your brand. This type of segmentation can help you better understand how they might respond to price changes, new promotions, and more. The public can, 45 reports that the largest subsector in this market segment are those that make up a percentage of the market. Those - percent of the market, while those -65 percent. The least groups are those - nine percent and those years percent.