Customer Loyalty in Indian Mobile Telecommunication Services Sector Marketing Essay
The current research focuses on a broad view of perceived service quality and customer satisfaction and loyalty in mobile telecom services offered. The Indian telecom sector is characterized by intense competition due to low switching costs and price sensitivity among customers. This is what customers in the telecom sector are socially influenced by and the effect of customer loyalty on mobile service satisfaction is significant. Baba and Majeed 2018 studied the impact of service quality. Customer loyalty is critical to any relationship marketing effort. Because there is little or no product and service differentiation in the telecom sector, maintaining customer loyalty is a major challenge. Therefore, it is crucial for the service provider to evaluate the service at every crucial stage of service delivery to improve its marketing strategies. Chen, 2016 Jain amp Gupta, 2004 Tu et al. The Indian mobile industry is the fastest growing in the world. Currently, India is one of the largest telecommunications markets in the world and continues to grow. This study empirically investigates the interrelationship between customer value, customer satisfaction, switching barriers and customer loyalty in the Chinese context of mobile data services according to Partial Least Square and shows that all antecedents have different positive effects on customer loyalty.2. Volume: 3, Issue: 5, ISSN - 2250 - PARIPEX - INDIAN JOURNAL OF RESEARCH Kumar 2008 in their study titled “Customer Satisfaction and Discontentment of BSNL Landline Service: A Study” analyzed that services marketing currently plays an important role in the national economy. In the service industry, this study examines the impact of brand perception, service quality, customer satisfaction and trust on customer loyalty within the mobile telecommunications sector in Batam City. The. Aydin, S. and Ozer, G. 2005, The analysis of antecedents of customer loyalty in the Turkish mobile telecommunications market, Eur. Magazine Marketing, Vol. 39, Nos. 7 8, pp. 910-925. Google Scholar Ballings, M. and Poel, D. 2012, The relevant length of customer event history for predicting customer churn: how long is long enough, Expert, The important influence of e-service quality e-SQ on customer satisfaction and loyalty is has been demonstrated in many contexts, but has not yet been investigated in telecom environments. The current study aimed to construct a measurement scale for e-SQ in telecom environments, and to investigate the relationship between e-SQ and customer. The research shows that perceived quality dimensions have a significant influence on user satisfaction in the telecommunications sector. Furthermore, customer service and network coverage are the most industry-leading. In the telecom sector and continue to contribute to the growth of the Indian telecom market. 1. Diversification: Dependency Jio should focus on diversifying their services to attract customers. This study evaluated customer relationship management in the telecommunications sector in Nigeria and its consequent effect on customer loyalty. Primary data was generated using.