The Relationship Marketing Orientation Marketing Essay
Entrepreneurial orientation and market orientation, EO and MO, respectively, have received extensive research attention in recent decades. Although scholars broadly agree that both MO and EO are critical to firm performance, a better understanding is still needed on how market and entrepreneurial orientation, service brand orientation, and firm performance: the moderating effects of relationship marketing orientation and customer orientation DOI: 10.1007 978 -3-030-02568, Market orientation MO has been the main research area in recent decades. Marketing researchers have recently focused on the extent to which MO as an intraorganizational phenomenon shapes its nature, antecedents, and effects. Kohli amp Jaworski, 1990 Narver amp Slater, 1990. MO is an overarching business value system. The authors develop a theory that predicts that the relationship between market orientation and firm performance is an inverted U-shape, such that high levels of market orientation may decline. This includes viewing suppliers, customers and others as partners rather than counterparties. Relationship marketing should be a win-win rather than a win-lose situation, and more of a plus-sum game than a zero-sum game. In a plus-sum game the parties increase the value for each other, in a zero-sum game one party wins over the other. The study evaluated relationship marketing orientation against six criteria, in line with the opinions of five experts for employees who previously benefited from health. Creating Relationship Marketing: Since the audit department concluded that the company is product-oriented, the need to emphasize different services creates customer relationship and intimacy. Customer tastes are important to the company. Here are the company's recommendations regarding its market-oriented culture: H4: Social CRM exerts a statistically significant direct effect on marketing performance. In general, relationship marketing orientation and online relationship marketing are some ways to do that. This includes viewing suppliers, customers and others as partners rather than counterparties. Relationship marketing should be a win-win rather than a win-lose situation, and more of a plus-sum game than a zero-sum game. In a plus-sum game the parties increase the value for each other, in a zero-sum game one party wins over the other.,